You must be 21 years of age or older to use this website. In order to access our tobacco and nicotine branded websites or be added to our brand contact lists, you must certify that you are an adult tobacco or nicotine consumer who is 21 years of age or older and want to be added to our brand contact lists to receive content, offers, and advertising concerning our products.

We independently verify that you are 21 years of age or older before granting access to our websites, including websites with e-commerce, and adding you to our brand contact lists.

When we refer to “personal information” (referred to as “personal data” under some laws) in this Privacy Statement, we mean any information that identifies you or can be used to identify you. Listed below are the ways we collect personal information about you, the types of information we collect and how we use it.

Information You Provide

We collect directly from you the personal information you choose to give us. This includes:

• identifiers such as your name, alias, postal address, email address, telephone number, date of birth, account name and login information (including username and password, 5-digit PIN and security question and answer), last four digits of your Social Security Number, driver’s license number, retailer Loyalty ID, and other similar identifiers such as social media handle, where applicable;

• transaction history, including products or services purchased, obtained or considered, and other purchasing tendencies;

• survey data, product and brand preferences, and communication preferences; and

• for websites with e-commerce: a unique personal identifier, credit or debit card number, and other financial information.

We use this information to:

• customize your experience with us;

• provide personalized content, offers, and advertising;

• verify your identity for certain online communications;

• perform administrative functions, such as to assist you with registration on our branded websites and brand contact list or to respond to inquiries from you;

• administer offers, promotions, and surveys;

• communicate with you about tobacco-related issues;

• operate, evaluate, and improve our business;

• perform data analyses and other processing;

• protect against and identify fraud and other criminal activity; and

• exercise or defend legal claims.

Information We Collect from Your Device

We collect the information described below from your device through the use of automated data collection tools.

• Cookies

  Cookies are small text files that are placed on the device that you are using when you visit a website. Cookies may be used to help a website recognize your device on future visits and enhance or improve your online experience. Cookies may also be used to remember your preferences, personalize content, or provide you with targeted advertisements.

• Web Beacons

  Web beacons (also known as pixel tags) are a type of technology placed on a website or within the body of an email to track certain activity, such as whether a website page has been viewed or when an email is opened.

• Precise geolocation or approximate location information provided by a mobile device interacting with one of our websites.

  Precise geolocation may be considered “sensitive” under the privacy laws of specific states. For information about consenting to geolocation sharing, please see the section titled Mobile Device Preferences.

We use this information to:

• perform analytics;

• provide you with offers available in your area and at locations that accept those offers;

• verify that you are eligible to redeem particular offers;

• facilitate your access to our website;

• enhance and personalize your online experience;

• personalize advertising;

• recognize your computer or your device; and

• measure the effectiveness of our website and email communications.

Information Collected by Third Parties

We may collect your personal information from third-party sources such as third-party web analytics services, public and third-party databases, and our business and trade partners. Third parties may also combine information collected online with information collected offline. This includes:

• your online activities, such as the pages or advertisements you view and the actions you take online both on our website and on third-party websites;

• information about your interests and hobbies; and

• your tobacco product purchase history.

We use this information to:

• analyze how you use our websites;

• help us tailor our marketing content and communications to you;

• help us improve our platforms and user experience; and

• track the effectiveness of our marketing efforts.

We and third parties may also collect information about your online activities over time and across multiple sites or services to tailor our advertising to your individual interests. This is sometimes referred to as “online behavioral advertising” or “targeted advertising.” Under the privacy laws of specific states, you have the right to opt-out of this form of advertising. Please refer to the section titled Other Choices for Specific State Laws for more information on your privacy rights.

All of your Personal Information may be disclosed with the following categories of third parties:

• Our affiliates, including other subsidiaries of Altria Group, Inc., that market tobacco and nicotine products such as those found at the following link: www.altria.com/About-altria/our-companies.

• Third parties that perform services on our behalf, including running our websites, sending communications for us, performing age and identity verification, processing payments to fulfill your orders, and executing marketing programs and promotions.

  When we contract with these third parties, we do not permit them to use or disclose your information for any purpose other than the work they are doing on our behalf or as required by law. However, in limited exceptions, we may share your information with these third parties without an ability to contractually restrict how the third parties use the information. For example, we use Google ReCAPTCHA to limit fraudulent activity on our website and we use Google Maps to help you search for retail locations.

We may disclose your information to other third parties including law enforcement authorities or other government officials:

• if we are required to do so by law or legal process;

• if we believe there has been a violation of our website policies;

• when we believe disclosure is necessary or appropriate to prevent injury, harm, or financial loss; or

• in connection with an investigation of suspected or actual illegal activity.

In the event of a liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition, or other corporate combination, we may transfer information about you. Should such an event occur, we will use reasonable efforts to ensure the transferee uses your information in a manner consistent with this Privacy Statement.

Our disclosure of your information may constitute a “sale” under California state law. We do not sell personal data as the term “sale” is defined in the privacy laws of states other than California.

California Residents: You have the right to opt-out of sale of your personal information. Please refer to the California Consumer Privacy Policy for more information on your privacy rights.

You can make choices about how we use your personal information.

Opting Out of Marketing Communications

If you would like to stop receiving marketing communications from us, click on the "Remove Your Name" link located at the bottom of this page or call us at 1-800-650-7411. Even if you opt out of receiving marketing messages, we will still send you messages about your questions and your existing or past business relationships with us.

Your Browser Settings

Your browser may give you the ability to control cookies or other tracking tools. The Help portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to delete existing cookies. Note that if you choose to disable cookies, it is possible that some of our website features may not function properly. Choices you make are browser and device specific. For more information on deleting or controlling cookies, visit www.aboutcookies.org.

Do Not Track Requests

Some browsers incorporate a “Do Not Track” (DNT) feature that signals to websites not to track you. Not all browsers offer a DNT option, and DNT signals are not all uniform. For this reason, we do not currently respond to DNT signals.

Making Changes to Your Information

You can update certain information associated with your account when you are logged in to one of our brand websites by clicking on your name or accessing the “Profile” link from the page menu. For more information or additional assistance, you may click on the “Help” link located at the bottom of this page or call us at 1-800-650-7411.

How to Submit a Request

You may submit a request to exercise your privacy rights using one of the methods listed here:

• Online through our Privacy Portal

• By Phone at 1-800-787-6700

If you need assistance with your request, you can send an email to USSTPrivacyStatement@consumerconnectioncenter.com with “Consumer Privacy Rights Request” in the subject line. In the email, please include your first name, a phone number where we can reach you, the state you live in, the specific brand associated with your request, and which privacy right you would like to exercise.

How to Submit a Request as an Authorized Agent

Consumers in Colorado, Connecticut, Delaware, Montana, Nebraska, New Hampshire, New Jersey, Oregon, and Texas may authorize another person acting on the consumer’s behalf to opt-out of the processing of the consumer’s personal data for targeted advertising.

You may submit a request as an authorized agent on behalf of a consumer using one of the methods listed here:

• By Email at USSTPrivacyStatement@consumerconnectioncenter.com with “Authorized Agent Request to Opt-Out” in the subject line. In the email, please include your first name and a phone number where we can reach you.

• By Phone at 1-800-787-6700.

Verifying Requests

To help protect your privacy and maintain security, we will take steps to verify your identity before fulfilling your request. The verification steps will vary depending on the sensitivity of the personal data and whether you have an online account with us.

• If you have an online account with us, we may verify your identity by requiring you to sign in to your online account.

• If you do not have an online account with us, we may require you to provide certain information to verify your identity, such as your address, month/day of birth, birth year, or similar information.

Appealing Rejected Requests

For Residents of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, and Virginia - If your request is rejected, you will receive a notification with the details of reason for rejection and instructions about how to make an appeal. An appeal must be submitted within 15 days of receipt of the rejection notice. We will respond to you within 45 days of your appeal submission.

We value keeping your information secure. We maintain technical, administrative, and physical safeguards for our branded websites to protect against unauthorized disclosure, use, alteration, and destruction of the information you provide on these sites. We cannot guarantee that your information will be free from unauthorized access by third parties.

From time to time, we may provide links to unaffiliated third-party websites. These websites operate independently from us and may have their own privacy notices, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of these sites, any products or service that may be offered through these sites, or any other use of these sites.

If you have any questions or comments about this Privacy Statement, please send us an email at USSTPrivacyStatement@consumerconnectioncenter.com or call 1-800-787-6700.

Last Updated Date: May 02, 2024

This California Consumer Privacy Policy (the “California Policy”) is provided under California law to supplement the information found elsewhere in this Privacy Statement. It includes additional disclosures about how we handle personal information collected both online and offline about California residents as required by the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”). This California Policy does not apply to personal information collected about job applicants, employees, or commercial contacts of Altria’s family of companies.

Sources of Personal Information

We may have obtained personal information about you from the following categories of sources:

• you and your device;

• our affiliates;

• our vendors, retail partners, and other business partners;

• other individuals, such as when they refer you as a friend;

• data brokers; and

• advertising networks.

Categories of Third Parties

For the business purposes described under the section Purposes for Collection above, we may have disclosed to the following categories of third parties these categories of personal information:

Category of Third Party	Categories of Personal Information
Our affiliates (including other subsidiaries of Altria Group, Inc.) that market tobacco and nicotine products such as those found at the following link: www.altria.com/About-altria/our-companies	Identifiers; Customer Records Data; Protected Classifications; Commercial Information; Online Activity; Sensory Information; and Inferences
Vendors, consultants, and advisors who provide services on our behalf	Identifiers; Protected Classifications; Commercial Information; Online Activity; Customer Records Data; and Inferences
Data analytics providers	Identifiers; Commercial Information; Protected Classifications; Online Activity; and Inferences
Acquiring/merging entity, in the event of a sale or transfer of all or a portion of our business or assets	Identifiers; Customer Records Data; Protected Classifications; Commercial Information; Online Activity; and Inferences
Government entities and investigatory bodies, including regulatory agencies and law enforcement	Identifiers; Customer Records Data; Protected Classifications; Commercial Information; Online Activity; Sensory Information; and Inferences

We may disclose personal information for other reasons that we may describe to you from time to time or as permitted by law.

Retention of Personal Information

We will retain your personal information for the time period reasonably necessary to achieve the purposes described in our Privacy Statement, this California Policy, or any other notice provided at the time of collection, taking into account applicable statutes of limitation and records retention requirements under applicable law.

“Sale” or “Sharing” Under California Privacy Law

As defined by California law, we may “sell” to our affiliates all the categories of personal information about you described in the Notice at Collection above excluding geolocation data.

We may “share” your personal information by allowing certain third parties (such as online advertising services) to collect personal information via automated technologies on our websites for cross-context behavioral advertising purposes. This may include certain data elements within the following categories of personal information: Identifiers, Commercial Information, Online Activity, and Inferences.

This site is restricted to adult tobacco and nicotine consumers 21 years of age and older only. We do not knowingly collect personally identifiable information from anyone under 21 years of age. Accordingly, we do not “sell” or “share” the personal information of individuals under 21 years of age.

California Consumer Privacy Rights

As a California resident, you have certain choices regarding your personal information, as described below. We may deny certain requests or fulfill a request only in part based on our legal rights and obligations.

Rights Under the CCPA

• Access: You have the right to request (twice in a 12-month period) that we disclose to you the personal information we have collected, used, disclosed, and sold about you.

• Deletion: You have the right to request that we delete certain personal information we have collected from you, subject to certain exceptions under the law. In the case of requests submitted online, if we are able to verify your identity (as described below), we may ask you to confirm that you would like your personal information deleted prior to deleting any of your personal information.

• Correction: You have the right to request that we correct inaccuracies in the personal information we have collected about you. You can update certain information associated with your account when you are logged in to one of our brand websites by clicking on your name or accessing the “Profile” link from the page menu. For more information or additional assistance, you may click on the “Help” link located at the bottom of this page or call us at 1-800-650-7411.

• Opt-Out of Sale or Sharing: You have the right to opt-out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising. Regardless of whether you have an account, you also may opt-out of the sale of your personal information or sharing of your personal information for cross-context behavioral advertising by broadcasting the Global Privacy Control signal. For more information about how to use the Global Privacy Control signal, please see https://globalprivacycontrol.org.

• Nondiscrimination: We will not discriminate against you if you exercise any of your rights under the CCPA.

How to Submit a CCPA Request

You may submit a request to exercise your privacy rights using one of the methods listed here:

• Online through our Privacy Portal

• By Phone at 1-800-787-6700

If you need assistance with your request, you can send an email to USSTPrivacyStatement@consumerconnectioncenter.com with “CCPA Consumer Privacy Rights Request” in the subject line. In the email, please include your first name, a phone number where we can reach you, the specific brand associated with your request, and which privacy right you would like to exercise.

How to Submit a CCPA Request as an Authorized Agent

You may submit a request as an authorized agent on behalf of a consumer using one of the methods listed here:

• By Email at USSTPrivacyStatement@consumerconnectioncenter.com with “CCPA Authorized Agent Request” in the subject line. In the email, please include your first name and a phone number where we can reach you.

• By Phone at 1-800-787-6700

Verifying Access, Deletion, and Correction Requests for CCPA

To help protect your privacy and maintain security, we will take steps to verify your identity before fulfilling your request. The verification steps will vary depending on the sensitivity of the personal information and whether you have an online account with us.

• If you have an online account with us, we may verify your identity by requiring you to sign in to your online account.

• If you do not have an online account with us, we may require you to provide certain information to verify your identity, such as: your address, month/day of birth, birth year or similar information.

• If you do not have an online account and you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.

California Notice of Financial Incentive

From time to time, we may collect personal information you provide, such as email address, in order to participate in promotions, offers, or loyalty programs. We may use the information you provide for various purposes, including marketing purposes. Any financial incentives we offer generally reflect the value of your participation in the program. You may withdraw from any of the financial incentives at any time by sending us an email at USSTPrivacyStatement@consumerconnectioncenter.com with “CA Notice of Financial Incentive” in the subject line or by calling us at 1-800-787-6700.

California’s “Shine the Light” Law

If you reside in California, you have the right to request that we provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. To make such a request, please send us an email at USSTPrivacyStatement@consumerconnectioncenter.com with “CA Shine the Light Request” in the subject line or call 1-800-787-6700.